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RECEPTION STUDIES

How do audiences make sense of messages? How do they respond to the time and place in which messages are communicated? How does the situated media environment influence message reception and audiences' responses—and how do these, in turn, impact the larger discourses in which messages are embedded, reshape media and genres, and inspire new communication strategies?

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ADS FROM HELL

Discourses about the use of religion in advertising.

Researchers: Dan Fastnedge and Melissa Gould

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'TRASHY' ANIME

Viewer preferences and cultural trends in reincarnation isekai anime.

Researchers: Matt Guinibert and Jo Page

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DISCRIMINATORY OR JUSTIFIED?

Thematic analysis of New Zealander's responses to the pandemic.

Researchers: Angelique Nairn and Justin Matthews

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PUBLIC COMMUNICATION RESPONSES

A comparative study of public communication responses during the pandemic in Australia and New Zealand.

Researchers: Petra Theunissen and Katharina Wolf

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Image credit: Creative Commons 2.0

HOLOGRAPHIC ABBA

Examination of fan responses to ABBA's virtual "live" concert.

Researchers: Justin Matthews and Angelique Nairn

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TRUST AND INFLUENCE

Social media influencers and brand promotion

Researchers: Wan Norbani Wan Noordin et al.

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LIGHTS, ACTION, NAUGHTY BITS...

Thematic analysis of New Zealanders' attitudes to 'Naked Attraction'.

Researchers: Justin Matthews and Angelique Nairn

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WHAT IS ALL THE HATE?

Thematic analysis of New Zealanders' attitudes to the Human Rights Commission's "Give Nothing to Racism' social marketing campaign.

Researchers: Angelique Nairn

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AMBASSADOR ENGAGEMENT AS CHANGE AGENTS

Brand resonance as a strategy in Indonesia's youth resilience program.

Researchers: Wan Norbani Wan Noordin et al.

More research projects

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