RELATIONSHIPS ARE KEY

STRONG RELATIONSHIPS BETWEEN COMMUNICATION PROFESSIONALS AND BETWEEN COMMUNICATORS AND THEIR CONSTITUENTS HELP FACILITATE EFFECTIVE MEDIATED COMMUNICATION

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EXTENDING PUBLIC RELATIONSHIP BUILDING

Petra Theunissen, 2019

Extending public relationship building and dialogue through the theory of politeness.

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RELATIONSHIP BUILDING IN PUBLIC RELATIONS

Petra Theunissen & Helen Sissons, 2017

Theunissen and Sissons theorize that public relations cannot exist without interpersonal relationships and the ability to create and maintain such relationships.

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NEGOTIATING THE NEWS: BEHIND THE CURTAIN OF THE JOURNALISM-PR RELATIONSHIP

Helen Sissons, 2016

The analysis of interactions between journalists and their public relations sources captured on video during ethnographic fieldwork in newsrooms demonstrates a mixture of resentment, distrust and need that characterises journalists' relations with public relations practitioners (PRPs).

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JOURNALISTS VS. PUBLIC RELATIONS PRACTITIONERS

Helen Sissons, 2016

A situated investigation of the interactions between journalists and a public relations team provides new evidence of how PRPs' efforts to manage interactions enabled them to manipulate the way the journalists covered the subsequent news stories.