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RELATIONSHIPS ARE KEY

Strong relationships between communication practitioners in various media roles and between media professionals and their constituents are essential for effective professional communication. Human, kanohi ki te kanohi interaction builds personal rapport, fosters kinship, and creates trust, all of which aid genuine dialogue in a highly mediated communication environment.

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BRIDGING SOCIAL CAPITAL

The role of bonding and bridging social capital within the COVID-19 antivax movement

Researchers: Katharina Wolf and Petra Theunissen

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PUBLIC RELATIONSHIPS

Extending public relationship building and dialogue through the theory of politeness​

Researcher: Petra Theunissen

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RELATIONSHIP BUILDING IN PUBLIC RELATIONS

Researchers: Petra Theunissen and Helen Sissons

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JOURNALISM AND PR

Negotiating the news: Behind the curtain of the Journalism—PR relationship

Researcher: Helen Sissons

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JOURNALISTS VS. PR-P

An investigation of the interactions between journalists and PR practitioners and how these influenced news reporting

Researcher: Helen Sissons

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ENGAGEMENT IN COMMUNICATION 

The philosophy and ethics of engagement

Researcher: Petra Theunissen

©2026 TOROA Centre for Communication Research, Auckland University of Technology

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