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PRACTICE & METHOD

TOROA explores specialist practices and research methods in and for media and communication research.

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COMPUTER-ASSISTED QUALITATIVE VISUAL ANALYSIS

2024

Matt Guinibert developed a workflow that automates the qualitative visual analysis of large image datasets using GPT-4 Turbo and Google Cloud Vision.

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SOCIAL MEDIA CRITICAL DISCOURSE ANALYSIS

2023

Philippa Smith explored Social Media Critical Discourse Studies as an analytical framework for analysing digital discourses online and across social media platforms.

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MASSIVE USER INTERFACE DESIGN

2021

Justin Matthews developed a seamless physical-to-virtual massive user interface for designing, managing, and navigating large sets of data.

 

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ETHNOGRAPHIC COMMUNICATION ANALYSIS

20 May 2021

Helen Sisson demonstrated how ethnographic communication analysis can be used to analyse workplace interactions in the newsroom.

 

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CREATIVE PRACTICE-BASED RESEARCH

August-November 2019

In the first TOROA.TALK season, Gudrun Frommherz demonstrated and discussed professional and creative practice as research methodologies.

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INTERACTIVE POSTERS

July 2018

Justin Matthews and Gudrun Frommherz demonstrated their concept of interactive learning posters, which they have developed for research exhibits and technology-assisted learning and teaching.

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VISUAL RESEARCH

October-November 2016

Gudrun Frommherz presented visual research methodologies and analysis tools for visual discourse studies and qualitative image analysis.

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VIDEO ETHNOGRAPHY

September 2016

Helen Sissons introduced custom methods for conducting effective video ethnographic data collection and analysis in journalistic field research.

©2026 TOROA Centre for Communication Research, Auckland University of Technology

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