COMMUNICATING THE FUTURE

THE IMPORTANCE OF FUTURES STUDIES FOR COMMUNICATORS

Futures emerge from the complex dynamics between universal forces, evolution, human activity, and the stories we create about future worlds and human destiny. Leaders regularly envision a 'better future' and project the pathway for people to take them there. Governments  plan the future of their nation, citizens and coming generations. Science researchers and technology developers build knowledge and tools for living and operating in a world that is yet to come. How do visionaries and communicators 'know' these futures and how to they convey these visions to their contemporaries?