TOROA CENTRE FOR COMMUNICATION RESEARCH
COMMUNICATING IN A CONFUSING AND UNCERTAIN WORLD
THE MEDIA SPHERE IS MORE COMPLEX THAN EVER
How do communicators orient themselves in an increasingly uncertain and confusing world? How do we research events and changes as they happen? How may we rely on existing scholarship when faced with unprecedented events, such as COVID-19 in a highly networked world? What are strategies for crafting impactful messages and reaching audiences when most what we know is no longer valid or reliable?
SEACHANGE: NAVIGATING UNCERTAIN CURRENTS
Zak Waipara, November 2020
Metaphors are powerful ways to frame ideas, and are present throughout mythology, storytelling and visual design. How can we use metaphor, particularly indigenous ways of seeing, that might offer solutions for communicating in uncertain situations?
ADVERTISING IN A CHANGING WORLD
Dan Fastnedge, November, 2020
Contrary to the traditional ‘inward’ looking approach, concerned with their services, products and customers, we are beginning to observe brands taking an outward look at larger world events. Recently, we have seen brands using environmental issues, gender equality, diversity and political debates for redefining their role in society.
